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FUEL TV Competitive Open

The FUEL TV rebrand was broken up into multiple segments. The competitive portion (specifically, for the broadcast of extreme sport contests) of the identity was deliberately stripped of color (the rest of the package was fluoro digital pop) and to contain a strong handmade element to align it with the previous network identity established in 2003. An optional generic competitive opening animation was created to work seamlessly with on-air show competitive package. Designed and art directed at Brand New School.

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